MY AI INTERN GOT MORE FOLLOWERS THAN THE COMPANY ACCOUNT

i created a playful character to demonstrate our product online. the mascot began posting short humorous updates and quickly attracted more attention than our formal corporate account

the leadership team was delighted but also baffled that the mascot's jokes outperformed polished announcements. someone suggested replacing every official statement with the character's voice

i explained that entertainment and factual company updates serve different purposes. we could learn from the mascot's clarity without having it announce service outages as a comedy sketch

we kept both channels and gave the mascot an actual content plan. the robot still thinks it deserves a corner office