i noticed my husband's social feed was almost entirely generated models. when i asked about it, he said he was studying trends in synthetic media
i asked what project the research was for. he gave a vague explanation about future opportunities and audience engagement. i asked to see the notes. there were no notes
he laughed and admitted he mostly liked the pictures but felt embarrassed saying so. i told him he didn't need to invent a startup pitch to discuss something we'd rather be honest about
we talked about social media habits and boundaries. he unfollowed a few accounts and finally began his actual market research, which involved a spreadsheet rather than scrolling
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